Aveda products are different. Aveda has taken beautiful hues, added skin-loving ingredients, and subtracted the petroleum-based ingredients found in leading cosmetics to create the Aveda Makeup collection.
Aveda has included naturally derived colorants that are true to life. Finally, antioxidants in the form of vitamins have been added to fight environmental aggressors keeping skin looking beautiful longer.
Aveda standards are high and we have committed ourselves to them. Aveda’s goal is to help decrease petrochemical pollutants by using ingredients that are good for you and have a minimal impact on the Earth’s environment.